Coaching Corner


  • If you are not positively affecting the behavior of your players, you cannot call yourself a coach.
  • Be the expert and the role model. Young players will mimic the actions of their coach.
  • Encourage players to be creative. Players must understand the coach will forgive positive mistakes.
  • Be creative when planning a practice session. Do not make your sessions one dimensional. Players will find them boring. Make it possible to create the ‘Decision maker’. Be concerned about your standards as well as your players. Do the right thing for your group not the easy thing. The players need to see that you care and that you are setting the standards when it comes to work ethic.
  • Get to your session early and if possible, set up your whole session. Start your sessions on time. Keep your breaks short (for recovery only) This way the players will learn how to refocus quickly and often.
  • You are responsible for creating an environment where your players can develop winning habits.
  • Understand where you are in terms of club and player level. You still strive to be the best you can possibly be.
  • Success cannot solely be based on winning games. Have a balance between winning and developing a squad of players that are capable of competing at their highest level possible. If your coaching session is technical and tactical and conducted in the correct manner, then winning football games will follow.
  • Have rules and guidelines.
    1. We are here to learn
    2. Be respectful to others
    3. Become a team player
    4. Have a great work ethic
    5. Stay positive
  • Treat all players with respect. If respect is shown by coaches, it is generally given back with effort, concentration and honesty.
  • Work hard and have fun transforming a young athletes potential into performance. Practices should be fun places to be. Educate your players on the difference between enjoyment and being silly.
  • Focus on potential. Do not just focus on what your players cannot do, focus on what they can do.
  • Protect your hard working players. Do not let the players that give less than 100% ruin it. No yelling is needed, just sit them out for a few minutes then invite them back in by asking them ‘Are you ready to focus now?”.
  • Tough love is needed but do not cross the line. Before we give up on a player because of their attitude, try to find out more about the player. You may be their only role model.
  • Let’s get rid of the statement “This is how it’s always been done”. Let’s become a modern coach. The game has changed, people have changed, so we have to be forward thinking and be constantly aware of changes within the team. The difficult task is not implementing new ideas but trying to get rid of the old ones.


  • Command – “I want you to do this…”
  • Q & A – “How can you get the ball to the open wide player?”
  • Observation – “Watch how Johnny opens up his body when receiving the ball.”
  • Guided discovery – “Show me how you can switch the play.”
  • Trial & error – “Recognize the moment to drop the ball back.”


  • Keep everything in perspective
    – Played well and won – Celebrate.
    – Played well and lost – Disappointing, but there were lots of positives.
    – Played bad and won – Good result, but we need to improve.
    – Played poorly and lost – With hard work this week at practice, we will get it right. Team work!!!!

At Moss Bank Junior Football Club we know that performance follows attitude. With the right attitude, coaches, boys and girls will commit to the hard work, preparation and to the challenge of doing their team job well. They will be encouraged to come out of their comfort zone and understand that football is about decision making and working together as a team.

Attitude is shaped largely by:

  • The personality of the player.
  • The influence of parents, role models, friends.
  • The practice and coaching situation we put them in.

Add these three together to get our coaching environment.

Inside this document we aim to give the coaching staff a culture of teaching, developing, standards, discipline, care and concern. This will lead to inspiration and commitment to the pursuit of a stable football program.


Moss Bank JFC focus’s all its attention on the player. We want to develop good players and good people. Decisions are made that are beneficial to the player and to the team. We will not succumb to the short term pressures of winning or feeding coaches or parents egos. This is not easy and it comes with many challenges. We have to be focused on the long term goal.

What we will focus on are:

  1. Coaching excellence, not results – Constantly teach the process. Do not get carried away with the result of the game. If you focus on results you will stop doing the correct things that helps to develop a player. If you focus on performance then you will always be able to work out why you won or lost. Stay in control and the players will also. Judge yourself on the progression of the players and the team not your win/loss record. Sure, we have to win for the sake of the players but this should not be our motivation.
  2. Be patient – Teaching the game excellently and ignoring the score does not mean you will not win. We will win better and more often if we are patient and stick to the process.
  3. Teach the parents – Parents will not buy into the process if they do not understand how it benefits their child. Sell the benefits. Seeing their child improve and seeing the enjoyment that they are having will sell the process. Keep parents up to date with what is going on. Practice / game times etc. Great communication will help you in the future.
  4. Coach appropriately – The process is like a jigsaw puzzle with each and every one of us responsible for a piece of the puzzle. Be an expert on your part of the puzzle. Work out the top three priorities of the group and also work on each individual player. Inspire the players to keep on improving. Juggling and long team running exercises are excluded from practice sessions.
  5. Understand growth stages – Boys and Girls develop physically, mentally and emotionally at different rates. We have to understand this and not give up on the late developers.
  6. Discipline – The good kids on your team, the ones that come to practice and give 100% will want you to address the players that give 50% or the players that do not give their best efforts. These are our values. Our players give 100%. These values do not guarantee us a win but what it does is gives each player individual toughness and binds teams together as a unit. Tough love will be needed but we must not cross the line when discipline is required.
  7. Challenge the players to manage themselves – Players must be motivated to work on their skills and fitness away from the practice field. Hold them accountable for their actions.
  8. Love the artist – Most of our players will become disciplined. They will be good at learning from our coaching sessions. We will get a few players that will create their own patterns of play. This is higher risk but a higher reward. Are we big enough to forgive them for their mistakes? As long as the player is respectful and follows the rules of becoming a team player, then we think every team needs an artist of some sort.
  9. Trial and error – Our practice sessions are challenging. This will lead to mistakes. Dealing with mistakes is the biggest part of a player and coaches development. It’s what happens after the mistake that is important. Learn and move on. Do not be afraid to ask for advice.

ConfidenceThis is how we make them feel. A confident player…

  • …is not afraid of having the ball.
  • …maintains positive body language, even after mistakes.
  • …will try something different and will enjoy being coached.

CommitmentThis describes their motivation

  • This player is consistent with effort and behavior.
  • Players feel a sense of achievement from learning new skills and mastering tasks.
  • Our players believes in the MBJFC process.
  • A committed player will take on difficult challenges.
  • Our players will encourage their team mates.

ControlHow well can they control their emotions?

A player with excellent control:

  • Feels engaged with energy before practice or games.
  • Team mates rely on the attitude of this player. They keep calm under pressure.
  • Recovers quickly from mistakes and moves on quickly to the next task.
  • Does not dwell on disappointing performances.

Concentration – A players ability to focus on the right things at the right time.

  • This player is not easily distracted from their role on the team.
  • Stays focused on what is going on around them.
  • They know that mistakes will happen. They have to move on to the next part of the task.
  • They are capable of concentrating on their own job as well as their team-mates.

CommunicationHow they communicate with coaches and talk to team-mates.

  • Encourages, motivates and composes team-mates.
  • Listens to coaches and team-mates instructions.
  • Shows respect to everyone around them.
  • Can communicate the coaches instructions clearly to the team and in the right manner.

CourageEncourage bravery

  • A courageous player wants the ball when the game is on the line.
  • Our playing style is to play the ball through the thirds. Players have to be courageous to play this style of football.
  • Trusting each other encourages bravery.

Our values reflect the FA’s four corner model

Children’s values and what they want from their sporting experiences are very different to adults. The Football Association has conducted research with groups of children across the whole country and the top six reasons why children play football are highlighted below:

  • Trying my hardest is more important to me than winning
  • I love playing football because it’s fun
  • It helps keep me fit and healthy
  • I like meeting new friends through football
  • It’s a really good game and I love it
  • I like playing with my friends

The FA have realised to develop players technically, we as coaches also have a responsibility to develop the person as an individual. The four corner model encompasses four key attributes that are vital in developing any young footballer or sports person : Physical, Technical, Psychological and Social elements.


Ball Mastery, Practice and Group Play

Moss Bank JFC football coaching provides our children an opportunity to learn new skills from a young age in a calm, safe environment, free from adult criticism, to practice and try out their ball skills and group play.

Practice makes perfect!


Understanding, Decision Making, Confidence

Moss Bank JFC children are provided with time and space to think and make decisions, without the wall of adult noise and pressure that spoils most Leagues. Every mistake is a learning opportunity. Equal time on the pitch in mixed ability teams grows confidence and leadership skills.

Mistakes accelerate learning!


Co-ordination, Conditioning, Challenge

Moss Bank JFC coaching doesn’t just give kids full-on fitness sessions, the fast-moving play accelerates their ABC motor sills: agility, balance and co-ordination. The level of physical challenge, from sprinting to be first to the ball to being brave in challenging for it grows their physical abilities and confidence.

Equal teams means more competition!


Communication, Self-esteem, Teamwork

Moss Bank JFC coaching can help develop children’s communication skills from a very  early age, when they are very self-focused, gaining a greater understanding of group play allowing them to focus on team play as they grow. Our positive environment, equal teams and age specific sessions are aimed to help build their self-esteem.

Children learn more by playing than watching!